Bulletin of Sumy National Agrarian University

CLUSTERING OF REGIONS OF UKRAINE IN THE CONTEXT OF ECONOMIC RESTRUCTURING AND POST-WAR RECONSTRUCTION MANAGEMENT

2025-05-23T15:16:08+03:00

The restructuring of Ukraine’s economy in the context of transformations and post-war recovery requires a deep analysis of socio-economic processes across regions. A study on clustering Ukraine’s regions based on the dynamics of exports, imports, and the number of business entities from 2022 to 2024 has revealed significant territorial differences in economic activity changes. Based on the analysis, four main regional clusters are identified: 1) regions with moderate changes in the number of business entities and export volumes; 2) regions experiencing the most significant negative changes in export volumes; 3) regions with substantial changes in the number of business entities but moderate changes in export volumes; 4) regions with the least changes in both indicators, indicating stability during crises. The identified differences in economic dynamics confirm the need for a differentiated approach to economic recovery programs. Socio-economic trends shaped by crises and military actions necessitate adaptive mechanisms for supporting entrepreneurship and stimulating investment activity based on each region's specific characteristics. The application of digital technologies plays a key role in economic restructuring. The automation of business processes, the development of e-commerce, and digital platforms will contribute to increasing regional competitiveness. The implementation of digital tools enables real-time analysis of economic activity changes, the development of effective regional development strategies, and transparency in decision-making processes. The study results can be used to assess the effectiveness of regional policies and develop practical recommendations for restoring economic activity in Ukraine’s regions. It also serves as a foundation for formulating strategic directions for economic restructuring within the framework of digital transformation and post-war recovery.

РОЛЬ ТА ЕКОНОМІЧНЕ ПРИЗНАЧЕННЯ Ф’ЮЧЕРСНИХ КОНТРАКТІВ НА ОРГАНІЗОВАНИХ ТОВАРНИХ РИНКАХ

2025-05-23T15:16:06+03:00

У статті розглянуто роль та економічне призначення ф’ючерсних контрактів. Відзначено, що посилення цінової волатильності на міжнародних організованих ринках через геополітичну та макроекономічну нестабільність обумовлює зростаючу роль біржової торгівлі ф’ючерсними контрактами. На основі узагальнення наявних поглядів, здійснено уточнення економічної сутності ф’ючерсних контрактів на організованих товарних ринках, як виду деривативних контрактів стандартизованої форми, яка розробляється і затверджується біржами у вигляді ф’ючерсних специфікацій і може обертатись виключно на товарних біржах та передбачає організаційно-економічні умови біржової купівлі-продажу базових активів із зобов’язаннями їх виконанням у майбутньому до настання часу експірації у розрахунковий спосіб або з поставкою базових активів. Встановлено, що ф’ючерсна та спотова торгівля досить тісно взаємопов’язані й ф’ючерсні ціни являються продовженням або похідними від спотових цін. Відзначено, що торгівля ф’ючерсними контрактами на організованих товарних ринках передбачає можливість використання наступних груп базових товарних активів: енергоресурси, аграрна продукції, метали, інші активи. Встановлено, що виникнення ф’ючерсних контрактів на міжнародних організованих товарних ринках стало результатом еволюції біржових контрактів та пошуку ефективних інструментів для прогнозування майбутньої цінової кон’юнктури й управління ціновими ризиками. Проведена оцінка обсягів міжнародної біржової торгівлі ф’ючерсними контрактами, на основі використання статистичних даних Асоціації ф’ючерсної індустрії, свідчить про те, що з 2014 р. по 2024 р. кількість укладених ф’ючерсів на провідних товарних біржах світу зросла з 12,2 млрд угод – до 29,5 млрд угод, а приріст міжнародної біржової торгівлі ф’ючерсними контрактами на товарні та фінансові базові активи склав 142 %. Визначено економічне призначення ф’ючерсних контрактів на основі розгляду їх функціонального використання в ринковій економіці. Наведено основні напрями розвитку міжнародної біржової торгівлі ф’ючерсними контрактами.

DIGITAL TECHNOLOGIES AS A BASIS FOR ENHANCING THE POTENTIAL OF FOOD SECURITY ASSURANCE IN THE STATE REGULATION SYSTEM

2025-05-23T15:16:04+03:00

The article reveals the reserves of wider use of the latest generation of digital technologies to increase the potential of food safety assurance in the state regulation system, since the active use of digital technologies can significantly increase the efficiency of the state regulation system in the field of food safety, ensuring timely identification and response to risks, optimizing the production and supply of food products, as well as increasing transparency and trust in supply chains. Proposals are substantiated for the creation of a digital platform "Agrifood Network" that would unite the efforts of commodity producers, processors, logistics companies, retailers and state bodies to form a digital platform of the agrifood network. The main functions of such a digital platform should be: development of the electronic market of agricultural products, strengthening the logistics module, development of an information and analytical center, expansion of financial instruments, activation of the training module, integration with state bodies. The advantages of creating a digital platform “Agrifood Network» for ensuring food security in Ukraine (increasing transparency and efficiency of the agricultural market, reducing logistics costs, improving forecasting of yields and prices, simplifying access to financing, improving the skills of commodity producers, improving land management, increasing export potential, increasing the potential for food security assurance) and problems are revealed. It is emphasized that the creation of a digital platform "Agrifood Network" requires significant investments and cooperation between state bodies, IT companies, agricultural associations and scientific institutions. The expanded use of digital technologies is a key factor in increasing the potential for food security assurance in the state regulation system, while the creation of a digital platform "Agrifood Network" is a necessary condition for ensuring the stability and sustainability of agricultural production, which, in turn, is an important element of the country's food security.

DIGITALIZATION OF THE ECONOMY: IMPACT ON THE STRUCTURE OF EMPLOYMENT AND THE EVOLUTION OF LABOR RELATIONS

2025-05-23T15:16:10+03:00

This article explores the impact of digitalization on employment structures and the evolution of labor relations. In the context of rapid advancements in information technologies and production automation, significant changes are occurring in the nature of work, professional skills, and the organization of work processes. Technological innovations are creating new job opportunities while simultaneously reducing the demand for traditional low-skilled professions. The study examines the trends of transitioning to remote and flexible employment, the development of online platforms, and virtual teams, highlighting the shift in the roles of employers and employees in the modern labor market. A particular focus is given to labor legislation and social guarantees in the context of digital transformations. The article also discusses the challenges faced by education systems and retraining processes due to the rise of new technologies. In addition, it emphasizes the need for legislative adaptation to the ongoing changes in the labor market. The analysis of these shifts presents an understanding of how digital technologies are reshaping the landscape of employment and labor relations, underlining the importance of both technological and social readiness to address these changes. The evolution of digital economy-driven employment models requires not only technological innovation but also a comprehensive policy framework that ensures labor market inclusivity, social protection, and equitable access to new job opportunities. The article highlights the dynamic nature of labor relations as they evolve in response to the growing prevalence of digital tools, automation, and remote work arrangements, calling for an updated approach to labor laws and workforce management. Furthermore, the impact of these changes on income distribution and job security is analyzed, pointing to the increasing necessity for social safety nets. The role of governments and private sector stakeholders in supporting this transition is also discussed. In particular, the article suggests that a collaborative effort is essential to mitigate the risks associated with job displacement and ensure the workforce is adequately prepared for the future. The findings emphasize the need for continuous adaptation of both the legal framework and workforce skills to meet the demands of the digital age, ensuring a sustainable, inclusive, and future-ready labor market.

MODERN CONCEPTS OF ASSET MANAGEMENT IN AGRICULTURAL ENTERPRISES OF UKRAINE

2025-05-23T15:16:02+03:00

The article is devoted to the analysis of modern concepts of asset management in Ukrainian agricultural enterprises under market economy conditions, instability, and high risks. Since the agricultural sector is one of the key industries of Ukraine’s economy, effective asset management in this sector is crucial for financial stability, competitiveness, and long-term development. The article summarizes methodological approaches to asset management in agricultural enterprises and provides practical recommendations for their optimization. Under modern economic conditions, agricultural enterprises face numerous challenges, including fluctuations in agricultural product prices, the impact of climate change, difficulties in accessing financing, and instability in domestic and foreign markets. To achieve sustainable development, it is necessary to develop an effective financial policy that ensures efficient management of both current and non-current assets. The article examines the management of material, financial, and intangible assets of agricultural enterprises and their impact on financial results. The dynamics of the asset structure of Ukrainian agricultural enterprises in recent years have been analyzed, and trends in their development have been identified. Particular attention is given to improving asset utilization efficiency, especially through the implementation of modern digital technologies and managerial innovations. The article examines European asset management practices in the agricultural sector that could be adapted in Ukraine. Additionally, modern technological research that can be implemented within the framework of digitalization and the use of advanced technologies in agricultural enterprises has also been analyzed. Scientific approaches and studies by domestic and foreign researchers on asset management issues are highlighted, and comprehensive methods for asset accounting, evaluation, and analysis are reviewed. It is proven that the development of an effective asset management strategy is a key factor in ensuring the financial stability of agricultural enterprises. The main directions for improving management approaches to agricultural assets are identified, contributing to increased economic efficiency under conditions of uncertainty and risk.

FEATURES OF THE DEVELOPMENT OF TERRITORIAL COMMUNITIES IN THE CONTEXT OF ECONOMIC TRANSFORMATION IN NIGERIA

2025-05-23T15:16:00+03:00

These communities are marked by rich cultural diversity, agricultural capabilities, and traditional practices, yet they face significant challenges such as inadequate infrastructure, poverty, weak governance, and environmental degradation. The purpose of the article is to study the peculiarities of the development of territorial communities in Nigeria in the context of economic transformations. This article explores the economic activities and social changes within these communities through the lens of modernization theory, which emphasizes the shift from traditional to modern systems influenced by industrialization, urbanization, and technological progress. Although rural communities are vital to Nigeria’s economy, they often experience neglect due to poor leadership, corruption, insecurity, and limited access to essential services. While modernization efforts like infrastructure development, agricultural commercialization, and education reforms have made some headway, obstacles such as cultural resistance, dependence on global systems, and inequality still hinder inclusive growth. The practical significance of the article is the need for localized governance, strategic investments in infrastructure, and customized modernization strategies to unlock the potential of Nigeria’s territorial communities. In tackling these challenges, promoting inclusivity, and addressing community-specific needs, Nigeria can achieve sustainable development while maintaining its socio-cultural heritage. One of the ways Nigeria's territorial communities can develop economically is by utilizing the opportunities they have. Territorial communities, which are characterized by differences in ethnicity, geographic location, and socioeconomic status, play an important role in shaping the country's overall development. Lack of access to basic resources, inadequate infrastructure, and insufficient services are obstacles faced by territorial communities. Despite the barriers, Nigeria's local communities are the cornerstone of the country's untapped potential. The great cultural diversity, strengths in agriculture, and local self-help initiatives are all ingredients for success if they are well developed.

STRATEGIC ASPECTS OF SOCIALLY RESPONSIBLE PERSONNEL MANAGEMENT MECHANISMS AS THE BASIS FOR FORMING SOCIAL CAPITAL IN COMMUNITIES

2025-05-23T15:15:57+03:00

The aim of the article is to substantiate strategic approaches to the implementation of socially responsible personnel management as one of the key factors in the formation and development of social capital in territorial communities. Within the framework of the set goal, the research tasks are defined: to analyze the essence and content of socially responsible personnel management, establish its connection with the formation of social capital, identify strategic mechanisms for the implementation of socially responsible HR practices at the local level and provide recommendations for increasing the effectiveness of their implementation in management practice. In the current conditions of decentralization, social instability and transformational changes in Ukrainian society, the role of communities as centers of sustainable development is growing. Effective human resource management within communities involves not only ensuring the functionality of local government bodies, but also implementing the principles of social responsibility. Socially responsible personnel management (SRPM) is becoming a key factor in the formation of social capital – a system of trust, interaction, cooperation between residents and institutions. The formation of such capital is a necessary condition for strengthening cohesion, increasing the effectiveness of management decisions and sustainable development of the community. In this regard, the study of strategic aspects of SRPM is of particular importance for science, management practice and regional development policy. Research methods. In the research process, a set of general scientific and special methods was used, which ensured the integrity and scientific validity of the results. In particular: the method of analysis and synthesis – to study scientific approaches to understanding the essence of socially responsible personnel management and social capital; a systemic approach – to study the relationships between the elements of socially responsible personnel management and community development factors; a comparative analysis method – to study domestic and foreign experience in implementing socially responsible HR practices; a structural-functional approach – to identify the functions and mechanisms of the influence of personnel management on the formation of social capital; elements of SWOT analysis – to assess the strengths and weaknesses of the implementation of HRM in communities; a method of expert assessments – to formulate practical recommendations taking into account the opinions of specialists in the field of HR, social management and local development. The use of these methods allowed us to form a strategic vision of the role of socially responsible personnel management in the process of developing social capital at the level of territorial communities. The practical value of the study lies in identifying strategic approaches to the implementation of socially responsible personnel management in communities as a tool for strengthening social capital. The results obtained can be used by representatives of local governments, heads of municipal enterprises and public organizations to develop personnel policies aimed at strengthening trust, increasing the effectiveness of teamwork, developing social partnership and activating the participation of residents in community life. The proposed recommendations can contribute to increasing the resilience of communities to social challenges, reducing conflict and creating a favorable social environment for sustainable development.

MARKETING DISTRIBUTION POLICY: MODERN TRANSFORMATIONS

2025-05-23T15:15:54+03:00

The article explores the contemporary transformations of distribution marketing policy within the context of the evolving digital economy and technological advancements, emphasizing its relevance in today’s highly competitive and consumer-driven market environment. The purpose of the study is to examine how modern trends and tools reshape distribution strategies, making them more adaptive and efficient, while addressing the growing demands of businesses to stay competitive and meet customer expectations. This topic is highly relevant due to the rapid shift toward digitalization, globalization, and changing consumer behaviors, which necessitate a reevaluation of traditional marketing approaches to ensure seamless interaction with customers and optimization of operational processes. The research methodology relies on a combination of theoretical analysis and practical evaluation of emerging trends in distribution marketing. It involves studying the integration of innovative technologies and multichannel strategies, assessing their impact on distribution efficiency, and exploring their potential to enhance customer engagement. The approach includes a conceptual examination of key drivers such as digital tools, data analytics, and logistics innovations, alongside an analysis of how these elements converge to form a cohesive marketing framework. The findings reveal that distribution marketing is undergoing significant changes driven by the adoption of cutting-edge technologies and the shift toward omnichannel approaches. Businesses are increasingly leveraging tools like artificial intelligence, real-time data tracking, and automated logistics to streamline supply chains, reduce costs, and improve delivery speed. Additionally, the emphasis on creating a unified customer experience across various touchpoints has emerged as a critical factor in building trust and loyalty. The results highlight the growing importance of flexibility and personalization in distribution strategies, enabling companies to respond swiftly to market shifts and consumer preferences while maintaining operational efficiency. The practical value of the article lies in its insights for businesses seeking to modernize their distribution marketing policies. It offers a clear understanding of how to integrate innovative solutions and multichannel tactics to enhance competitiveness, optimize resource use, and strengthen customer relationships. The study serves as a guide for managers and marketers aiming to adapt to the digital era, providing actionable perspectives on improving distribution processes and achieving sustainable growth in a dynamic global market.

MARKETING PLANNING AS A TOOL FOR EFFECTIVE IMPLEMENTATION OF ENTERPRISE INVESTMENT DECISIONS

2025-05-23T15:15:46+03:00

The article is devoted to the study of the role of marketing planning as a tool for effective implementation of enterprise investment decisions, focusing on its multi-level structure and relationship with risk management. The paper examines how marketing strategies contribute to the justification of investment projects, increasing their attractiveness and reducing uncertainty in a dynamic market environment. The purpose of the study is to analyze the essence and structure of marketing planning as a system that supports investment decisions, as well as to develop recommendations for its integration into project management to increase their effectiveness and reduce risks. The work uses general scientific methods, in particular, analysis and synthesis for the decomposition of marketing planning into analytical, strategic and operational components with further generalization of their role in investment activities, as well as a systemic approach to assessing the relationships between marketing strategies and other subsystems of the enterprise, such as finance and production; the research materials are based on theoretical sources, data on marketing tools and practical examples of integration. The obtained scientific results include the identification of marketing planning as a multi-level system that reduces investment risks through market analysis, sales forecasting and promotion strategies, the justification of synergistic and adaptive approaches to its integration into investment decisions, as well as the development of a model for using marketing tools, such as segmentation, branding and monitoring, to optimize financial flows and increase the competitiveness of projects. Prospects for further research are related to the deepening of the analysis of digital marketing planning tools, such as Big Data and artificial intelligence, for predicting market behavior, as well as the development of standards for integrating marketing strategies into investment projects in the context of different industries and regional characteristics, which will contribute to the formation of universal management practices.

PERSONALIZATION OF TARGETED ADVERTISING IN SOCIAL NETWORKS: ADVANTAGES AND DIFFICULTIES

2025-05-23T15:15:43+03:00

The article explores the theoretical foundations of targeted advertising personalization in social networks as a key tool of marketing communications, highlighting its advantages and challenges for businesses. The role of targeted advertising in social networks is defined, along with the main benefits of personalized advertising, including increased consumer engagement, optimized advertising budget allocation, higher conversion rates, and improved brand loyalty. Additionally, potential issues that may arise during the implementation of targeted advertising in personalized campaigns are identified, such as technical limitations, data privacy concerns, ethical issues, segmentation errors, and high competition. The most popular social networks, key tools, and technologies provided by platforms for targeting settings are examined. Possible development paths are analyzed, and recommendations are formulated for companies considering the implementation of targeted advertising in their marketing strategies. Developing an effective marketing strategy that incorporates targeted advertising in social networks is a crucial aspect of innovative growth, enabling businesses to actively promote their products or services, adapt to market conditions, and enhance their competitiveness. The main theoretical foundations of this process include: selecting an advertising platform – depends on the interests and age of the target audience. Determining the type of targeting – varies based on business goals and the product or service being advertised. Customer data analysis – allows for quick adaptation of campaigns to changing trends and consumer behavior. Automation and AI implementation – significantly improves the accuracy of ad campaign settings and reduces preparation and launch costs. The development of personalized targeted advertising is one of the key factors of business competitiveness in the digital environment, enhancing advertising effectiveness and enabling campaigns to be individually tailored to each consumer, fostering brand loyalty.

CHARACTERISTICS OF REGULATORY SYSTEMS IN E-COMMERCE AS AN OBJECT OF MODELLING

2025-05-23T15:15:41+03:00

In the modern digital environment, e-commerce serves as one of the key drivers of economic growth, transforming traditional models of trade and interaction between businesses and consumers. However, the rapid development of this field is accompanied by complex challenges related to the need for effective regulation. Existing regulatory approaches often lag behind technological innovations, leading to the emergence of new risks - particularly in the areas of consumer rights protection, cybersecurity, transaction transparency, competition, and ethics. The problem is further complicated by the high dynamism of the electronic market, the transnational nature of online trade, and the need to balance excessive regulatory pressure with the freedom to innovate. Under such conditions, there is a growing need for a comprehensive systems-based approach to analyzing regulatory systems in e-commerce—taking into account their structure, functional states, properties, and interconnections with the external environment. Based on the discussion of various aspects of regulatory systems in e-commerce, it can be reasonably argued that they represent complex, multi-level structures that include interrelated states, properties, and functions. These components are not only closely connected but also interdependent, forming dynamic systems capable of adapting to external changes and challenges, while ensuring the stability, security, and efficiency of e-commerce. It is substantiated that the adaptability, interconnectedness, self-organization, robustness, resilience, and integration of regulatory system properties play a key role in its ability to self-improve and innovate, as well as in maintaining trust and meeting user needs. It is also demonstrated that the functions of regulation and compliance, monitoring and control, innovation facilitation, security assurance, conflict resolution and complaint management, and market resilience interact with system properties and states, supporting their adaptation and development in response to the challenges of the modern digital world. Overall, these complex interactions between states, properties, and functions form the foundation for understanding and further developing effective management strategies in the field of e-commerce.