ON SOME ISSUES OF THE ESSENCE AND CONTENT OF THE COMPANY'S HR POLICY

Abstract

The article comprehensively explores the theoretical and practical aspects of the essence and content of enterprise personnel policy, which is one of the key components of effective organizational management in the face of contemporary economic and political challenges. It examines in detail the concepts of "personnel" and "staff," their characteristics, and their role in achieving the strategic goals of the enterprise, enhancing competitiveness, ensuring sustainable development, and adapting to the dynamic changes in the labor market. The authors analyze approaches to defining personnel policy as a comprehensive strategy for managing human resources aimed at harmonizing the interests of employers and employees within the framework of social management. Particular attention is paid to the primary functions of personnel policy, including recruitment, adaptation, training, professional development, motivation, and employee evaluation. The importance of social protection for employees and ensuring safe working conditions is emphasized as essential elements of effective personnel policy. The article provides an analysis of the factors influencing personnel policy, such as the external environment, changes in the labor market, and social and economic conditions. It is noted that these factors necessitate the continuous adjustment of personnel policy to meet current challenges. The article highlights that during wartime, the importance of personnel policy becomes even more significant. The focus is on the effective utilization of human potential, the development of intellectual resources, enhancing the creative contribution of employees, and improving adaptation mechanisms in crisis conditions. Social, psychological, administrative-legal, and production-economic aspects of personnel management are examined, aimed at improving working conditions, stimulating employee participation in production processes, and ensuring harmonious interaction between the goals of the enterprise and the interests of its staff. The authors conclude that personnel policy plays a key role in ensuring the stability and resilience of the enterprise. It not only contributes to achieving the organization's strategic goals but also serves as an important tool for adapting to the dynamic conditions of the labor market. Personnel policy becomes particularly critical during periods of crisis, when it is necessary to respond quickly to changes, preserve human potential, and enhance its efficiency to maintain competitiveness and sustainable development of the enterprise.